The discipline "Technology of selling financial products" is an elective discipline, which is provided by the curriculum for training specialists of qualification level "Bachelor" with the direction of training - 6.030508 "Finance and Credit", field of knowledge 0305 - "Economics and Entrepreneurship", is included in the cycle of disciplines. and has a theoretical and applied nature.
The subject of the discipline is the relations that arise in the process of buying and selling financial products and the organization of certain segments of the banking system.
The course "Technology of selling financial products" is directly related to such disciplines as: "Marketing", "Banking System", "Psychology and Pedagogy", "Management" and others.
Purpose: training of specialists in the organization of sales of financial products, acquaintance of students with technologies of business interactions with clients.
The main tasks of studying the discipline of forming students' knowledge of a set of issues that reveal the content and features of bank sales. The special attention of the course is paid to the study of the mechanisms of psychological influence on consumers in the processes of sales of goods / services; formation of skills of management of process of sales on the basis of models of behavior of consumers.
- Викладач: Фостяк Віра Володимирівна